The most common form of a retail loyalty program is the use of a reward card - such as found in large pharmacy chains or supermarkets, where the consumer is encouraged to feel part of a club.

Retail loyalty programmes come in the form of web-based loyalty initiatives, as well as in the offline world, all designed to increase total retail consumer loyalty.

Many retail outlets, most typically department stores, will run their own retail loyalty program in the form of their own store card, a specific type of credit card upon which you will accrue points for later discounts, deals, special offers and other promotions.

Another way to accrue points through retail loyalty programs is with the use of credit cards. Some card issuers will generate points for you for various programs. A credit card scheme may also allow you to earn points when you spend in a particular outlet through their own retail loyalty programs.

ICLP runs retail loyalty programmes for many retail industry partners in the offline and online capacity. We are specialist in designing retail loyalty programmes (retail loyalty programs) for the burgeoning online retail sector.