Frequent shopper programs allow consumers to earn points as part of a reward program, and such points can be redeemed for percentage discounts on future purchases, free gifts, and other rewards. These points are accrued in direct proportion to the amount spent, and as such are equivalent to a percentage price reduction. The most common form of a frequent shopper program is the use of a reward card - such as found in large pharmacy chains or supermarkets, where the consumer is encouraged to feel part of a club, and earn points as a proportion of money spent on each transaction.

Other retail outlets, most typically department stores, will run their own frequent shopper program in the form of their own store card, a type of credit card upon which you will accrue points for later discounts, deals, special offers and other promotions.

Another way to accrue points through frequent shopper programs is with the use of credit cards. Some card issuers will generate points for you for various programs. A credit card scheme may also allow you to earn points when you spend in a particular outlet through their own frequent shopper programs.

ICLP runs frequent shopper programmes for many retail industry partners as well as those for credit card companies.